We don’t care for traditional or “Billboard” advertising. Do these campaigns even work? They do, but it’s not cost effective and it’s not a good method for data driven marketing. You’re only able to segment by location, and you’ll never be able to have accurate attribution as to who saw your billboard before contacting your company.
PPC, however, has a ludicrous amount of data for us to segment by. Job Function, Seniority, Industry, Company Name, and so much more. You want your ads to be put in front of the people who match your customer profile? We think so. We’ll manage your PPC campaigns for you, develop personas based off your existing customer data, design new ads, A/B test those ads, and develop interactive dashboards to examine your real-time and historical PPC data.
Transparency is our main priority. With the companies we talk with, we’ve noticed a common theme. Their ad agencies won’t show them their data. It’s your advertising spend, it’s your data, you need to see the results. Our promise to all of our customers is that we’ll never lie to you. We want you to have to the resources to ask the right questions about your advertising campaigns. You deserve to know what you’re money is doing.